Updated: Dec 18, 2022
When it comes to choosing a website builder for your business site, you have options. WordPress is the leading website builder, used by 43.2% of all websites on the internet. The second most popular platform is Wix, which hosts over 230 million sites and is growing. Wix has come a long way over the past few years, especially in its search engine optimization (SEO) capabilities. As one of the most affordable (free!), easy-to-use website builders on the market, Wix is an excellent choice for small businesses looking to create a meaningful online presence. Plus, if you follow my tips for how to optimize SEO on Wix, you’ll be able to increase your website traffic, engagement, and sales in no time.
Does Wix Rank on Google?
In the past, Wix came under scrutiny for not being able to rank on Google, which is essential for businesses. Wix used to have some serious SEO issues, such as poor URL structure, no alt tags on images, and no way to optimize title tags and meta descriptions. The good news? None of these SEO issues exist on Wix anymore. Wix websites do rank on Google and are an excellent option for small businesses with a distinct target market or local SEO strategy.
Can You Do Meaningful SEO on Wix?
Yes, you can! Wix has updated its platform to ensure business owners and marketers can optimize their websites and blogs for SEO. For starters, the Wix SEO Wiz tool enables you to optimize your website by answering a few questions about your site, location, and keywords. The Wiz tool then creates an SEO plan to use as a starting point for your search engine optimization strategy. Additionally, good SEO requires you to integrate Google Search Console and Google Analytics. These integrations are available on the Wix platform to help you plan, track, and manage your SEO strategy.
Nevertheless, it’s important to remember that Wix isn’t–nor does it try to be–an advanced CMS. It’s an excellent choice for small or new businesses that want simple, straightforward solutions for growing their online presence.
How to Boost SEO on Wix: 7 Tips for Search Engine Success
Whether you’re currently using Wix or getting ready to launch a new business site, you need a solid SEO strategy to improve online visibility. Here are seven tips for how to optimize SEO on Wix to generate more traffic and engagement on your site.
1. Do SEO Keyword Research
One of the fundamental elements of an effective SEO strategy is keyword research. You need to identify what keywords, phrases, and questions your audience is searching online and implement those keywords into your website copy, blog posts, and backend data. Choosing long-tail keywords with high search volume and low competition is essential to ranking at the top of search engine results pages (SERPs).
2. Connect Google Search Console and Google Analytics
If you're serious about improving your website's SEO, you need to connect to Google Search Console and Google Analytics. By doing so, you'll be able to track your website's progress and get insights into how people are finding and using your site. Additionally, you'll be able to see which keywords are driving traffic to your site and which pages need improvement. The best part is that integrating these two platforms is easy to do if you're using Wix.
3. Write SEO Optimized Headers and Copy
Optimizing critical areas of your website copy is essential for boosting SEO on Wix. Your page titles and headers (H1 thru H6) and content needs to include SEO keywords, internal and external links, and be structured for readability and flow. This not only improves your site visitors’ experience, but it allows Google and other search engines to crawl your website, identify what it’s about, and rank it in search results accordingly.
4. Optimize Your Meta Data, URLs, and Alt Tags
Other essential spots for technical SEO optimization on your Wix website include your meta data, URL slugs, and image alt tags.
Your meta title is what will appear in search results. It’s typically an edited version of your page or blog post title and includes a relevant SEO keyword phrase. Your meta description is the snippet of text that appears under the title in search results. It should inform readers about the page contents and include an SEO keyword phrase as well.
Every page on your Wix site has a URL slug–the words that come after www.yourwebsite.com/(URL-slug-goes-here). You get to choose what words are included in your URL slug. To boost SEO on Wix, you should minimize the number of “stop words” (i.e., “the,” “a,” “it,” “but”) and ensure URLs include an SEO keyword relevant to the page content.
Adding alt tags to your images helps screen readers and search engines understand what the photo is about. Your alt tags should describe the image and include SEO keyword phrases when relevant to the photo.
5. Ensure Your Wix Website is Mobile Friendly
More than ever, people use their phones to find and engage with online businesses. In 2021, mobile devices accounted for 63% of organic search visits. Fortunately, Wix makes it easy to create a website that looks great on both desktop and mobile devices. By using responsive design, Wix websites automatically adjust to fit any screen size. Always test new pages and posts on a mobile device to ensure there isn’t a break in formatting.
6. Add Internal and External Links
If you're looking to boost your Wix website in search engine rankings, you'll need to add internal and external links to your pages and blog posts. Internal links point to other pages on your website, while external links point to pages on other websites. Both types of links are important for SEO purposes. Internal links help search engines index your website more effectively and provide visitors with a way to navigate your site. External links show search engines that your site is relevant and informative and can bring in traffic from other websites.
7. Publish Great SEO-Optimized Content Consistently
Publishing new, relevant content on your website monthly is an excellent way to boost SEO and generate traffic from search engines. If you haven’t already, consider adding a blog page to your Wix website and post interesting articles optimized for SEO. They say content is king, and when it comes to SEO, that statement rings true.
Need Help Learning How to Optimize SEO on Wix?
Understanding how to boost SEO on Wix is one thing. Having the time, knowledge, and team to create an SEO strategy and implement it effectively month after month is something different. The good news is that you can boost SEO on Wix. The best news is that I can help you develop a Wix SEO strategy that goes beyond basic keyword research and includes detailed optimization in every critical area of your website, including:
Edit title tags and meta data
Edit H tags (H1, H2, etc.)
Optimize SEO patterns for default settings across pages
Set custom page URLs
Edit alt tags on images
Improve page speed
Select a mobile-friendly design
Install and manage Google Analytics & Search Console
Implement 301 redirects
Set canonical tags
Ready to get started with SEO for Wix? Book a consultation call, and let’s chat about how to optimize SEO on Wix to drive more traffic and engagement to your website. Need proof of my Wix SEO capabilities? Take a look at my website. I built it from the ground up, entirely on Wix!