Search engine optimization (SEO) is one of the best ways to generate sales for your location-based business. Whether you’re a traditional brick-and-mortar business or a hybrid company serving clients online and in-person, you need to create awareness and traffic from people in your area. But is local SEO still relevant in today’s digital landscape? And does your business really need to prioritize a local SEO strategy to see results? Keep reading to find proof through local SEO statistics.
What’s all the Fuss about Local SEO?
Local SEO is the process of optimizing your website and online presence for local search. This includes optimizing your website content, making sure your NAP (Name, Address, Phone number) is up-to-date and consistent across the web, and building citations and local links. Local SEO is important because it allows you to reach people searching for products or services in your area. It also helps you stand out from the competition and build trust and credibility with potential customers. When done correctly, a local SEO strategy can be a powerful tool for increasing foot traffic and sales.
15 Mind-Blowing Local SEO Statistics that Prove You Need It
If you're not already incorporating local SEO into your digital marketing strategy, now is the time to start. And if you still need convincing as to whether or not SEO is worth it, consider these mind-blowing local SEO statistics.
4 in 5 consumers use search engines to find local information.
What this means for you: Most people start their search online, even if they intend to make a purchase at a local business.
97% of consumers learn about local businesses by conducting online research.
What this means for you: If you want to increase brand awareness for your local business, you need to have optimized information online for your target audience to find.
57% of local searches happen on a mobile device or tablet.
What this means for you: You not only need to have an online presence, but your website needs to be optimized for mobile search.
46% of all Google searches have to do with location.
What this means for you: If you’re a location-based company, your target consumers are using Google to find and learn about your business.
“Near me” searches on mobile devices grew 250% YOY in 2019.
What this means for you: Optimizing your website and Google My Business (GMB) listing for local SEO will help you appear in “near me” searches for your area.
The three primary factors that influence local purchasing decisions are photos, Google reviews, and search engine rankings.
What this means for you: Having a Google My Business listing is essential. On your listing, you can have photos and customer reviews. Plus, a GMB listing can improve your business's rankings on search engine results pages (SERPs).
72% of consumers that conduct a local search visit a store within five miles.
What this means for you: If you utilize a local SEO strategy to show up search results, it will drive traffic to your business, resulting in more sales.
88% of consumers that conduct a local search call or visit a local business within 24 hours of seeing it online.
What this means for you: Your online presence directly impacts your in-person foot traffic and sales. Prioritizing local SEO will naturally increase awareness of and engagement with your business.
92% of clicks occur on the first page of a search engine results page (SERP).
What this means for you: Ranking on the first page of Google for relevant keywords is essential to your company’s success. Fortunately, a local SEO strategy can help you claim a top spot on SERPs and generate more business.
78% of location-based searches on mobile devices result in an offline purchase.
What this means for you: Your local SEO efforts will pay off, especially if you optimize your online presence for a positive mobile user experience.
Consumers conduct mobile searches for local business hours (54%), directions (53%), and addresses (50%).
What this means for you: Keeping your website and Google My Business listing updated with correct information is essential to seeing more engagement with your brand.
92% of consumers look at a local business’s website when choosing to make a purchase.
What this means for you: Even if you’re solely a location-based business, having an optimized and updated website and Google My Business listing will result in more in-person sales.
56% of businesses haven’t claimed their Google My Business listing.
What this means for you: If you haven’t claimed and optimized your Google My Business listing for local SEO, you’re missing out on new leads and sales for your company.
What to Do with These Local SEO Statistics?
So, now you know: local SEO isn’t just relevant; it is essential for your location-based business. Developing and implementing a local SEO strategy will generate more brand awareness, engagement, foot traffic, and sales for your company. However, SEO can be a complex and time-consuming process. That's where I come in. As an SEO consultant, I specialize in helping businesses develop and execute local SEO strategies. I'll work with you to identify your target market and keywords, create and optimize your Google My Business listing, improve your online presence for mobile users, and create SEO-optimized content for both search engines and your customers. I can help you take your business to the next level. Contact me today to learn more about my local SEO consulting services!