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15 Statistics on Content Marketing, Writing, & SEO that Prove Content Counts in 2023

Updated: Dec 18, 2022

Any business that wants to succeed in the digital age needs to have a strong online presence. And one of the best ways to build an online presence is through content marketing. Content marketing is the process of creating and sharing valuable content to attract and engage your target audience. When done correctly, quality content can help you boost your brand awareness, drive traffic to your website through SEO, and generate leads and sales. In other words, content marketing is an essential tool for any business that wants to succeed online–and you can see the proof through statistics on content marketing.

Benefits of Content Marketing & 15 Content Statistics That Prove It’s Worth It

If you're not already incorporating content creation into your digital marketing strategy, now is the time to start. And if you still need convincing as to whether or not it’s worth the time and effort, consider these mind-blowing content statistics.

Content Marketing Helps You Build Trust and Credibility with Your Target Audience

When you provide valuable and relevant content, you show your audience that you’re an expert in your field. This can help build trust and credibility, which are essential for generating leads and sales.

Content Marketing Statistics that Prove It:

  • 68% of consumers read about brands that interest them.

  • 80% of consumers enjoy learning about a company through their content.

  • 88% of marketers have successfully created brand awareness, credibility, and trust through content marketing efforts.

  • 60% of consumers seek out products after reading content about them.

  • 70% of consumers want to learn about businesses via content marketing rather than advertising.

  • 82% of consumers feel more positive about a brand after reading its custom content.

Content Marketing Improves Your Search Engine Rankings

Google and other search engines love fresh, relevant content. So by regularly publishing high-quality blog posts, articles, infographics, and different types of SEO-optimized content, you can boost your website's search engine rankings. This can lead to more website visitors, which can ultimately lead to more conversions.

Content Marketing Statistics that Prove It:

  • Websites with a blog have 434% more indexed pages (or pages that show up in search engine results) than websites without a blog.

  • Websites with blogs have 97% more inbound links (which increases SEO performance and SERP rankings)

  • Quality content and links are two of the top signals Google uses to rank websites in search results.

  • Business websites with a blog receive 55% more visitors than websites without a blog.

Content Marketing is Affordable and Effective

Unlike paid advertising, which can be expensive, content marketing requires little to no financial investment. You can reap the benefits of content marketing without breaking the bank if you’re willing to invest the time and effort required to create quality content.

Content Marketing Statistics that Prove It:

  • Content marketing is a top priority for marketing teams: 59% of marketers prioritize video, followed by 48% who prioritize blogging.

  • 56% of marketers who use blogging say it’s effective, and 10% say it generates the most significant ROI.

  • Content marketing costs 62% less than traditional marketing.

  • Content marketing generates 3x more leads than traditional marketing.

  • Companies with blogs generate an average of 67% more leads than those without blogs.

Are You Among the 91% of Businesses Using Content Marketing to Grow Your Brand?

Yes, you read that correctly–91% of marketers use content marketing because it’s highly effective and affordable, as shown throughout the statistics on content marketing.

Videos, blogs, images, infographics, and case studies are the top five content marketing media formats used. And with an effective content marketing strategy, you can increase brand awareness, engagement, leads, site traffic, and sales. These are just a few of the many reasons why businesses should invest in content marketing. If you’re not already using content marketing to build your brand and generate online engagement, now is the time to start.

What to Do with These Statistics on Content Marketing?

It’s time to start writing! Content counts when it comes to generating success for your business in 2022 and beyond. However, content creation requires a well-formulated plan and content experts to execute it. That’s where I come in. As an SEO consultant, I specialize in helping businesses develop and implement content marketing strategies that improve SEO and increase their bottom line. I’ll work with you to develop a content marketing plan and help you create SEO-optimized content for both search engines and your customers. Contact me today to learn more about my freelance SEO services!


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