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SEO on Bing: How to Rank on Bing for More Site Traffic

Updated: Dec 18, 2022

Google dominates the search engine market, racking in an impressive 8.5 billion daily searches. But Google isn’t the only search engine used by people worldwide. While it’s not as popular as Google, Microsoft Bing receives 900 million daily searches. As a business owner, you know the more eyes on your products and services, the better. Bing is an under-valued asset you can use to increase website rankings and generate more traffic and engagement on your site. Keep reading to learn Bing SEO best practices for how to rank on Bing.

Why You Should Focus on Bing SEO

Focusing on Bing SEO can be equally as important as optimizing for Google. By targeting SEO on Bing, you can increase your site's visibility and reach an even wider audience. Bing is the second most popular search engine worldwide. As a result, investing in Bing SEO may put you in front of customers that otherwise might have been overlooked. Furthermore, optimizing for two search engines instead of one can help you gain an edge over competitors who are only paying attention to one or the other. Double the exposure means double the chances of getting found by potential customers.

By creating content tailored to both Google and Bing algorithms, you'll cover more bases when it comes to rankings and organic growth—making your efforts end up far more worthwhile than if you just concentrated on one search engine alone. With Bing SEO as part of your digital marketing strategy, there's no limit to what you can achieve!

Is Bing SEO Different from Google?

As more and more businesses look to SEO optimization to draw in clients, it’s increasingly important to understand the nuances of different search engines, like Google and Bing. While you may assume the same methodologies are at work, there can be several differences between them. Because of its prominence in the market, most of our attention goes toward Google when we talk about SEO, but Bing has some unique features and strategies worth exploring as well.

How to Rank on Bing: 5 Bing SEO Best Practices

Understanding SEO on Bing is actually easier than Google SEO because Bing is open about its ranking factors. Here is how to rank on Bing by optimizing your website content.

1. Invest in a Quality Backlinking Strategy

Backlinks are one of the primary factors Bing considers when choosing which websites to rank. By implementing a quality backlinking strategy, you show your site is credible and trustworthy. Even just a few backlinks can be enough to boost your rankings.

Quality over quantity is key here. Backlinks to your site should come from relevant and trusted sources, particularly from .edu, .org, and .gov sites. It also helps if a backlink comes from an established domain, as Bing considers age a sign of trust.

If you’re unsure what backlinks are or how to develop a strategy to increase backlinks to your website, reach out today. I can help you develop and implement a backlinking strategy that increases your rankings on Bing.

2. Prioritize On-Page SEO

Unlike Google, which focuses on topic-related content, Bing prioritizes direct-match SEO keywords. When you’re writing content for your website or blogs, make sure to include your primary SEO keyword exactly as stated in your H1 and H2 headers. You’ll also want to sprinkle it throughout your content and include it in your metadata to improve SEO on Bing.

When researching and choosing keywords for your content, focus on context and relevance. Make sure to understand the search query and write content users want to read, as this is another ranking factor.

3. Post Quality Content

What does Bing consider quality content? Fortunately, it’s pretty clear-cut. Bing’s three pillars of content quality are Authority, Utility, and Presentation. When Bing crawls new content to determine how it will rank in search results, they ask:

  • “Can we trust this content?”

  • “Is the content useful and sufficiently detailed?”

  • “Is the content well-presented and easy to find?”

If you’re not a writer, it can be hard to get some words down on paper, let alone quality content Bing considers valuable and rank-worthy. That’s where working with an SEO freelancer comes in handy. I can help you develop, write, and format content that’s optimized for Bing SEO.

4. Create Shareable Content

A unique factor when it comes to how to rank on Bing is social shares. Bing uses social shares to determine if a page is popular among users. Make sure your content is shareable and share-worthy by writing high-quality, helpful, and relevant blog posts and landing pages.

5. Optimize Local Search Using Bing Places

Similar to Google My Business, registering your local business with Bing Places will help you increase local SEO. You can list your business on Bing Places in three easy steps:

  1. Claim your new or existing listing

  2. Complete your listing profile to ensure your business information is correct

  3. Verify your listing to protect it from unauthorized changes

Improve SEO on Every Platform with the Help of an SEO Freelancer

The more platforms your website ranks on, the better for your business. But learning, understanding, and implementing SEO best practices for Google, Bing, and other search engines takes time. As an SEO freelancer, I study and understand how to rank on Bing, Google ranking best practices, and SEO strategies that work to get your content in front of your target audience. Whether you want to improve online visibility to drive website traffic or enhance local SEO to get more feet in your door, I can help. Reach out today to learn more about my SEO services, including how I can help you rank on Bing, Google, and other search engines, resulting in more traffic for your business.


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