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How to Improve Domain Authority Using 4 Page Authority SEO Strategies

Updated: Feb 13, 2023


Domain authority (DA) is a standard SEO metric used to predict how likely a particular website or page is to appear in search engine results pages (SERPs) when compared to its competitors. Domain authority is scored on a scale of one to 100–the higher the score, the better. Learning how to boost your domain authority is essential for businesses that want to out-rank their competitors on search engines like Google and Bing. Does that sound like something you’re interested in? If so, keep reading to learn more about this metric and how to improve domain authority for your website.


FAQs About How to Improve Domain Authority

When it comes to how to increase your domain authority, you probably have some questions. Fortunately for you, I have answers, tips, and strategies to improve your website authority score.


How Fast Can You Increase Domain Authority?

You can start implementing changes to improve domain authority today. However, how quickly you increase your domain authority depends on a variety of factors, such as content quality, user engagement with your site, the age of your website, and backlinks from other websites. 71% of SEO experts believe if you can increase your domain authority by five, you’ll see a significant increase in site traffic. However, it can take more than three months to see a noticeable increase in your DA, according to 42% of companies.


Does SEO Help Domain Authority?

SEO and domain authority go hand-in-hand. While Google doesn’t explicitly consider domain authority when ranking a website, it does consider factors related to domain authority, such as links and SEO performance. Therefore, the more you improve your website SEO authority, the more your domain authority will improve, and vice versa.


Does Traffic Increase Domain Authority?

Yes–increased website traffic can help boost your domain authority. This is because all the strategies used to improve website traffic–links, content, networking, social, etc.–improve domain authority as well. You can’t have one without the other.


4 Factors & Strategies to Influence and Improve Your Website Authority Ranking

Knowing how to boost your domain authority requires understanding essential SEO strategies. Here are four factors that influence website authority ranking and tips and tricks for increasing domain authority quickly.


1. Backlinks

Backlinks are one of the most crucial elements in how to improve domain authority. Your DA score correlates directly to your website's backlink quality. You need incoming links from relevant and high-authority websites to develop a more robust link profile and improve off-page SEO. Statistics show that 42% of marketers look at a site’s domain authority based on its backlink quality.


Not sure how to get more websites to link your site on their pages? I can offer you a few strategies that work, and are NOT part of a link scheme. You can learn more about my approach on my SEO services page.


2. Internal and External Links

An internal linking strategy on your site can also influence domain authority. For example, each webpage and blog post should include links to other pages on your site. In addition, each page and post should have external links to high-authority, trustworthy websites. When looking into how to increase your domain authority, you should also take steps to remove or replace any dead links (that go to a 404 error page) from your website.


3. On-Page SEO

Improving the quality of your landing pages is essential to enhancing your website authority score. A well-optimized page makes it clear to search engines what keywords it is targeting and how it can provide value to searchers. Furthermore, searchers that do find the page to be highly valuable are likely to share or reference it. This is how page rank improves for each asset on your site, ultimately leading to a stronger DA score.


4. Content Quality

As noted above, creating high-quality, SEO-optimized content is a crucial factor in improving your domain authority score. Quality content is relevant, informative, and engaging to your target audience. It’s also optimized for SEO in key areas to improve search rankings. Additionally, you’ll want to focus on providing content consistently to keep users coming back for more, showing your site as a credible source of information.


Improve SEO and Domain Authority with the Help of an SEO Freelancer

If you want to increase your website visibility and drive more organic traffic to your pages, boosting your SEO authority is a step in the right direction. Hiring an SEO freelancer can be instrumental in helping you achieve better organic search rankings and ultimately increased domain authority.


As an SEO freelancer, I execute the on-page and off-page optimization strategies required to improve domain authority, including quality content creation, keyword research, backlinking strategies, optimized meta titles and descriptions, and more. Investing time and effort into your SEO initiatives now could pay dividends in the future–so don't hesitate to reach out for a free, no-strings-attached consultation call to learn more about my SEO services.


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