Refreshing website content plays a critical role in making a great impression on visitors and customers. Your visuals and copy should be relevant, high-quality, and engaging so your audience feels compelled to interact with your webpage, generating more leads, sales, and conversions. Ready to take action? Learn how to update your online presence with new website content and ways to refresh existing content to improve search engine rankings, click-through rates, engagement, and more!
What is Website Content?
Website content refers to all the information and elements that are present on a website. Website content examples include copy (text), images, videos, links, and other forms of media intended to provide valuable information to website visitors. The purpose of this content is to engage, educate, and convert your audience.
In today's fast-paced digital world, providing high-quality and relevant content is crucial for maintaining a strong online presence. Whether you're writing a blog post, updating your product pages, or adding new images to your website, every piece of content should be tailored to your target audience and optimized for search engines.
How Often Should You Update Website Content?
Keeping your website content relevant and up-to-date is crucial for maintaining a strong online presence. But how often should you update website content? The answer varies depending on your industry and the type of content you offer.
For example, news websites may need to update their content multiple times a day, while businesses offering products or services may only need to update their content every few months. It's important to regularly assess your website and determine if any updates are necessary. Not only does this benefit your search engine rankings, but it also shows your audience that you're actively engaged and invested in providing them with valuable information.
7 Tips and Tricks for Refreshing Website Content
If you’re feeling stuck with your website content and think your audience is beginning to lose interest in your brand, you need website content examples for inspiration. Here are seven tips and tricks to refresh your website content and reignite the interest of your readers.
1. Create Visually Appealing Content
One way to refresh website content is to create high-quality, visually appealing assets such as videos, infographics, and images. For example, if you’re an ecommerce business, you can create product videos for every listing to enhance the buyer’s experience. Or, consider adding infographics to your blog posts to engage visual learners. Lastly, break up copy-heavy web pages with high-quality images.
2. Write New Header Copy
Headers on your web pages are essential for two reasons:
They tell Google and other search engines what your webpage is about.
They help readers find what they are looking for on your site.
Because of this, it’s essential to write headers that please Google and engage your readers. They need to include your primary SEO keyword phrase, as well as speak to your target audience. Here are some examples of changes you can make to refresh this prime website real estate (using freelance SEO services as an example):
What We Do → How SEO Can Transform Your Business (and Simplify Your Life)
Our Services → SEO Services to Skyrock Your Website Traffic
About Me → What Makes Me the Best SEO Freelancer for YOU
Contact Us → Start Your Journey to Ranking #1 on Google Today
3. Update Existing Blog Posts
Don't underestimate the power of editing and updating old content to make it more current and relevant. You can use SEO tools like Semrush, Ubersuggest, Moz, or Ahrefs to see how your blog posts rank against your competitors and ways to improve readability and rankability.
While this does take time, refreshing website content on your blog is one of the easiest ways to increase website traffic. If you don’t have the time or tools to add this to your plate, get in touch today. I can help you optimize your existing website copy to increase its effectiveness in helping you accomplish your business goals.
4. Incorporate SEO Keywords
When it comes to refreshing your website, you might not need new website content. You may just need to optimize your existing content to improve online visibility. By incorporating SEO keywords into your copy, metadata, URL slugs, and image/video alt text, you can enhance your website's visibility and increase your chances of ranking higher in search engine results pages. Review my keyword research strategy to learn more about this crucial step to refreshing website content.
5. Update Outdated Stats and Broken Links
Outdated stats can be a major turn-off for visitors, who may question the validity of the information presented on your website. Broken links can also damage your credibility and decrease domain authority. By updating your content and ensuring all links function properly, you'll provide a better user experience for your audience, reinforcing your reputation as a trustworthy source of information.
6. Add a Fresh Take, New Perspective, or Additional Resource
Sometimes adding new website content to your existing content is enough to give your site the refresh it needs. Whether you’re looking at a site page or blog post, ask yourself what new information you can add to make the content more engaging, informative, or helpful to your website visitors.
7. Use Client or Customer Testimonials Throughout
When you started your business, you probably didn’t have many reviews or testimonials to highlight. Now, refreshing website content with testimonials can provide an invaluable boost to your business, allowing potential customers to see the real-world benefits of your products or services. When incorporating testimonials into your website content, choose those that best represent your business and highlight positive experiences to help build brand trust.
Refreshing Website Content is Simple with the Help of an SEO Freelancer
With an ever-changing landscape of search engine algorithms, keeping your website content relevant is essential to staying competitive. While it is a time-consuming process, enlisting the help of an SEO freelancer makes refreshing website content a breeze.
I help clients stay on top of keyword trends, identify new content opportunities, and keep their websites engaging and informative. Most importantly, I make content update recommendations that improve website traffic, leads, and sales, so your investment in an SEO freelancer impacts your bottom line. Whether you’re interested in local SEO, an ecommerce content strategy, or lead generation services, I can help. Contact me today to schedule a free consultation call and receive a custom proposal unique to your content needs.