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Freelance Local SEO Consultant

According to a recent BrightLocal survey, 99% of consumers have used the internet to find information about a local business in the last year. If you run a local business such as a restaurant, law practice, dentist or are a local contractor, having a strong digital presence is a must to keep a steady stream of business coming in.

Some Local SEO Statistics that might interest you:

46% of all searches include location

97% of searchers , use search engines to find local businesses.

86% of searchers look for a location of a business on Google Maps

A well-crafted local SEO strategy is your best option when it comes to having a wholistic approach. Not only will you rank for the terms that matter most to your local business, you'll also have a strong directory presence and online review score as well. Read on to see how a local SEO consultant can help elevate your service area business or brick-and-mortar presence. 

Local SEO Consultant performing keyword research

Finding the Right Local Keywords

A thorough keyword strategy is a must for local SEO. You'll want to target searchers in all phases of the lead funnel, with the most important being longtail, geo-modified. A well-blended keyword strategy should be the foundation to creating a wholistic content strategy. This as a result, yields stronger rankings and brand authority.

Creating a Thorough Content Strategy

A good local SEO strategy starts with ensuring your website content targets the terms you are looking to rank for. An experienced Local SEO Consultant will create a targeted sitemap and work with you to ensure new landing pages are built ASAP. This can range from locational/service area pages, service type pages and blog posts. 

Local SEO Consultant writing content on her laptop
Local SEO Consultant addressing technical issues with a website

Technical SEO Evaluation

Many Local SEO websites have robust sitemaps and with that comes the potential for a whole host of technical SEO issues. I assess the effort-to-reward ratio for each technical issue and prioritize based on the impact each optimization will offer. Some of the more common issues I see include broken links, page speed, image errors, unoptimized meta data, and broken links.

Reviews Play a Big Part in a Local SEO Strategy

A good Local SEO Consultant should work closely with you on reputation management. Reason being, Google puts a ton of wait on consumer reviews when it comes to ranking websites for local keyword terms. Your audience also uses reviews as a way to decide whether or not they want to do business with you. BrightLocal found that 98% of searchers read online reviews when looking for a service area business! 

A Local SEO Consultant going over business reviews with his client
Lead Generation SEO: Resources and Tips

Ready to Chat About Local SEO Consulting Services?

Take advantage of a free, no strings attached intro call with a local SEO consultant! I'd love to learn more about your brand and see if a partnership would be a great fit. My Local SEO service is completely customizable to your growth goals and budget, and you can opt out of our service agreement with just 30-days notice!

Additional Reasons to Hire a Local SEO Freelancer

As a business owner, you understand the importance of making sure your business is easily found by potential customers in your local area. That's where local SEO comes in. As a local SEO freelancer, I specialize in helping businesses like yours increase their visibility in local search results and drive more foot traffic to your physical location.

By working with me, you can expect to see an improvement in visibility for your business in local search results. This increased visibility can lead to more foot traffic, ultimately resulting in more sales for your business.

Targeting potential customers in your specific geographic area is a key advantage of local SEO. Rather than trying to reach a broader audience, we can make sure your business is showing up for relevant searches in your area, which is especially important for brick and mortar businesses that rely on foot traffic.

Additionally, local SEO is often more cost-effective compared to traditional marketing methods like print or television advertising. By optimizing your website for local SEO, you can reach a large audience for a relatively low cost.

Furthermore, Local SEO can also help your business to improve customer engagement by providing them with important information about your business such as location, working hours and reviews.

With the vast majority of your target audience using mobile devices, Local SEO can help your business through the optimization of local listings such as Google Business and Bing Places, which well help ensure your business shows up when potential customers are nearby and searching for the products and services you offer.

Local SEO is a crucial aspect of digital marketing for brick and mortar businesses like yours. It can help to increase visibility, drive more foot traffic, and ultimately increase sales for your business. If you're ready to take your local SEO to the next level, please don't hesitate to contact me. I'll be happy to provide you with a customized plan to boost your local SEO and drive more customers to your business.

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