What is SEO Consulting and What Does an SEO Consultant Do?


An SEO Consultant looking at Google Analytics reports on his laptop

Improving your company’s online presence is essential to success, and SEO is the key to helping you do that. SEO strategies can transform a website into a highly-ranked online business front. However, learning and implementing SEO strategies takes time, which many business owners don’t have. Hiring an SEO consultant can be the difference between success and failure. But what is SEO consulting, and what does an SEO consultant do to help your business grow? Keep reading to find out.


What is SEO Consulting and Strategy?

SEO stands for search engine optimization. It is the process of optimizing a website to rank higher in search engine results. The higher the ranking, the more likely people are to find the website. Many techniques can be used to improve a website’s SEO, and a good SEO consultant can help identify the most effective strategies for a particular website. SEO consulting and strategy generally involve analyzing the current state of the website and its audience, researching relevant keywords, and developing a plan to improve the website’s visibility in search results.


What Does an SEO Consultant Do?

Before you hire someone for SEO, you probably want to know, “What does an SEO consultant do?” While it will vary depending on who you hire, one of the first things I do when working with a new company is a website audit to analyze all factors that affect a website’s visibility in search results. My main goal is to make it easier for your clients or customers to find your website while helping you remain relevant and competitive in your industry. As an SEO consultant, I rely on analytics to know what’s working, what’s not, and where to adjust.


What are SEO Consulting Services?

SEO consulting services encompass multiple strategies. Here’s what I offer my clients to improve their SEO:

  • Discuss the month's strategy via phone or email

  • Review your recent content for SEO

  • Provide analytical support

  • Perform SEO keyword research

  • On-site optimization

  • Content creation

  • Update meta data

  • Optimize headers

  • Internal linking

  • Backlinking

  • Optimize image alt tags

  • Fix any technical SEO issues

  • Run research documents

  • Backlinking

  • And more

You can learn more about my SEO consulting services here!


Is It Worth Hiring Someone for SEO?

When done correctly, SEO can increase brand awareness, generate more site traffic, and improve your chances of converting visitors into customers. However, SEO is a complex and ever-changing field, which is why some businesses choose to hire an SEO specialist. Because SEO is essential to your business’ success, hiring an SEO consultant is also essential if you do not have the time, money, or knowledge to do it yourself.


How Much Does It Cost to Hire an SEO Consultant?

Hiring someone for SEO can get expensive, especially if you work with a large agency. However, as a freelance SEO consultant, I make my services fit your needs with customized packages designed for your budget. Learn more about my SEO packages and pricing.


What to Ask SEO Consultants Before Hiring One

Before you hire someone, it's essential to gauge their knowledge, experience, and approach to SEO. Here is what to ask SEO consultants before hiring one for your business, as well as my answers.


What Services Do You Provide?

As mentioned above, I offer comprehensive SEO services, including consulting, implementation, local listings management, and monthly metrics.


If Hired, What’s the First Thing You’ll Do?

All my SEO packages start with a website audit to determine your needs and develop an action plan. Based on my findings, we will decide what to tackle first to see the greatest results the fastest.


How Will You Improve Our Search Engine Rankings?

Ranking higher in search engine results takes the perfect combination of keyword placement, front-end SEO optimization, and technical SEO, including website speed and “crawl-ability.” I take a holistic approach to SEO to ensure every strategy is used to improve your search engine rankings.


What Type of Reporting Do You Provide and How Often?

When we work together, you'll get a report that recaps the previous month's traffic, conversions, keyword rankings, top pages and more. The data will also compare year-over-year metrics.


How Do We Gauge the Success of Your Efforts?

SEO success looks like:

  • Increased organic traffic

  • Higher keyword rankings

  • Increased SERP visibility

  • Higher click-through rate

  • Improvements in user engagement metrics

  • Improved website authority

  • More backlinks

  • Faster page speed

Can You Guarantee My Website Will Rank #1 on Search Engines?

No. Because SEO consultants do not directly control search engine rankings, no one can guarantee your website will rank at the top. However, you will see significant improvement by developing and implementing a thorough SEO strategy.


Are You Experienced in Improving Local Search Results?

Yes! Whether you are an ecommerce business with a physical location or you own a brick-and-mortar store, I can help you implement local SEO strategies to get more customers in your door.


Ready to Hire an SEO Consultant?

Now you know the answers to the questions, “What is SEO consulting?” and “What does an SEO consultant do?” If you’re ready to improve your business website and generate more leads and sales for your company, it’s time to invest in SEO consulting services. I’m dedicated to helping businesses of all sizes and will work within your budget. Contact me today to talk more about my SEO consulting services!