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Writer's pictureTim Pelletier

Quick SEO: 7 Things You Can Do Today To Boost Your Search Engine Performance


A man writing SEO on a glass office divider

Have you heard it said that SEO takes time? That it’s a long game? That it takes months to implement and see results? I wish I were here to tell you that’s not true … but the reality is, boosting your search engine performance does require patience. So, is quick SEO even a thing? In a way, yes! There are things you can get done today that will have an impact on your website’s visibility sooner rather than later. 


7 Ways To Implement Quick SEO Wins

If you're looking to boost your website's visibility and performance without investing tons of time or money, these seven quick SEO wins are your go-to strategies for achieving impactful results.


1. Target Low-Difficulty, High-Traffic Keywords

Low-difficulty, high-traffic keywords are your golden ticket when it comes to doing SEO quickly. They have minimal competition, making it easier to achieve top rankings on Google, while still attracting a high volume of searches. 


To implement this quick SEO win:


  1. Define Your Niche and Goals: Clearly outline your niche and SEO objectives to focus on relevant keywords, whether you want to optimize landing pages or blog posts.

  2. Use Keyword Tools: Tools like Ubersuggest or Google Keyword Planner are great for finding keywords with moderate search volume and low competition.

  3. Strategically Integrate Keywords: Naturally incorporate these keywords into your content, including titles and headers on landing pages and blog posts.


2. Update Existing Content

Refreshing existing content is a quick SEO strategy that can improve your rankings by making sure your information remains current and relevant. 


To implement this quick SEO win:


  1. Conduct a Content Audit: Identify posts with potential that are getting good traffic but could use updates. 

  2. Update With New Information: Refresh outdated statistics, add new insights, and align content with current SEO trends to bring it back to peak relevance.

  3. Optimize With Keywords and Media: Integrate new keywords naturally and update any old images or links, ensuring the content stays engaging and impactful.


3. Optimize Metadata 

Optimizing metadata, such as titles and descriptions, is a great way to implement SEO quickly. It directly influences click-through rates from search engine results pages, driving more traffic to your website. 


To implement this quick SEO win:


  1. Craft Concise, Keyword-Rich Titles: Make sure your meta titles are brief and include relevant keywords that accurately reflect your page content to improve search visibility.

  2. Write Compelling Descriptions: Develop meta descriptions that are engaging, include a call-to-action, and incorporate relevant keywords to encourage clicks from search results.

  3. Leverage SEO Tools: Use tools like Yoast SEO for real-time feedback and suggestions to refine your metadata, enhancing your content's appeal to both search engines and users.


4. Prioritize Internal Linking

Internal linking is a quick SEO win that improves site navigation, distributes page authority, and enhances user experience. The great thing about this strategy is that you aren’t creating new content; you’re simply linking together pages you already have. 


To implement this quick SEO win:


  1. Identify Linking Opportunities: Review your site to find areas where you can link related content, enhancing navigation and content discovery for users.

  2. Use Descriptive Anchor Text: Write anchor text that clearly describes the linked content to help readers and search engines understand the context and relevance.

  3. Build a Strategic Linking Structure: Develop a cohesive internal linking strategy that guides users through your site, distributes page authority effectively, and boosts overall SEO performance.


5. Focus on External Linking

External linking to reputable sources can help your site's credibility and authority, which are two of the biggest players in SEO. 


To implement this quick SEO win:


  1. Identify Authoritative Sources: Review your content to find opportunities where linking to reputable, relevant sources can provide additional context and enhance your content's credibility.

  2. Make Sure Links Open in New Tabs: Configure external links to open in new tabs, keeping users on your site longer while still providing access to valuable external resources.

  3. Review Past External Links: Make sure external links you’ve used before are still relevant and working, finding newer and better sources when needed. 


6. Optimize Images 

Optimizing images involves compressing them for faster loading times and adding descriptive alt text for better accessibility and search engine understanding. While it may seem like a small adjustment, it can make a big difference in increasing search visibility. 


To implement this quick SEO win:


  1. Compress Images: Use tools like TinyPNG or Imagify to reduce image file sizes without compromising quality, helping to improve page load times.

  2. Add Descriptive Alt Text: Make sure each image includes alt tags that accurately describe the content and incorporate relevant keywords to enhance accessibility and search engine understanding.

  3. Add Images: If your website or blog lacks relevant images, use free photo sites like Pexels or Unsplash to add some visuals, or opt for original images when relevant.


7. Optimize URL Structures for Clarity

Clear and concise URL structures better both the user experience and search engine understanding. It’s an effective quick SEO strategy to strengthen site navigation and improve search rankings.


To implement this quick SEO win:


  1. Write Descriptive URLs: Make sure each URL accurately describes the page content and includes relevant keywords to make it clear to both users and search engines.

  2. Use Hyphens for Separation: Insert hyphens between words in URLs for better readability and clarity, avoiding unnecessary characters or parameters.

  3. Maintain a Logical Structure: Reflect your site's content hierarchy in the URL structure, providing a clear path for navigation that helps with search engine indexing and user experience.


Expert Help for Doing SEO Quickly

No matter how quickly you can implement these SEO strategies, you may still feel like you simply don’t have the time or know-how to get it done. That’s where I come in. As a freelance SEO expert, I'm here to make things easier for you. With my experience, I can quickly boost your site's visibility and performance without you having to lift a finger. Want to save time and stress with tailored strategies that really work? Get in touch today, and let’s talk about a custom SEO package that fits your needs. 


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