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New Website Not Showing Up on Google? SEO Checklist for New Websites


a photo of a laptop, smart phone and tablet showing the same website

“My website isn’t showing up on Google… why?” Most new website owners have asked this question at some point. You've put a lot of effort into your site, but if it's not showing up in search results, all that hard work can seem futile. Fortunately, there are steps you can take to fix your new website not showing up on Google. Keep reading for strategies, tips, and an SEO checklist for new websites to get your site up and running.


How Long Does It Take for a New Website to Show Up on Google?

It's essential to understand that Google indexing doesn't happen instantly. It can take anywhere from a few days to a month or more for Google to discover and index new websites. This process involves Google's bots crawling and reviewing your site's content to determine its value and relevance to search queries.


Why Is My New Domain Not Showing Up on Google Search?

Several factors could be causing your new domain not to show up on Google search. These include:


  • Your site hasn't been indexed by Google yet.

  • Your site lacks quality and relevant content.

  • You have no inbound links pointing to your site.

  • Your site isn't optimized for SEO.

  • Google has penalized your site for violating its guidelines.


5 New Website SEO Tips to Get Yours to Show Up on Search Engines

If your new domain isn’t appearing on search engines, implementing SEO strategies can help. Here are some critical steps to take to give your site the best chance of becoming visible:


  1. Submit Your Website to Google: Use Google Search Console to submit your site and its sitemap. This will expedite the indexing process. Not sure how to create a sitemap? I can help with that. Reach out today, and let’s chat about how to fix your new website not showing in Google search.

  2. Optimize Your Content: Ensure your content is high-quality, original, and relevant to your target audience. Use keywords strategically, but avoid keyword stuffing. Follow Google’s E-E-A-T guidelines for your blog posts and landing pages.

  3. Create Backlinks: Backlinks from reputable websites signal to Google that your site is trustworthy and authoritative, boosting your visibility.

  4. Optimize Your Website for Mobile: Google prioritizes mobile-friendly websites, so ensure your site is responsive on all devices.

  5. Improve Site Loading Speed: Slow loading times can affect your ranking negatively. Use tools like Google’s PageSpeed Insights to identify and fix speed issues.


Following these new website SEO tips will increase the likelihood of Google crawling and indexing your site on search engine results pages. Below is a detailed checklist to help you dive into these steps and more.


8-Point SEO Checklist for New Websites

Here’s a detailed SEO checklist for new websites to ensure your site (and entire online presence) is fully optimized for search engines.


1. Keyword Research and Optimization

This is the first step in any SEO strategy. You need to identify what your target audience is searching for online. For example, if you run a bakery in New York, you might want to target keywords like "best bakery in New York" or “New York cupcakes” as a local SEO strategy. Tools like Google's Keyword Planner can provide insights into popular search terms and their competition levels.

2. On-Page SEO

This involves optimizing individual pages on your website to rank higher and earn more relevant traffic. For instance, using your selected keywords in the page title, meta description, and headers can significantly improve your visibility. If your keyword is "best New York cupcakes," make sure it appears in these key places.

3. Quality Content

Regularly creating and updating high-quality content that provides value to your audience is crucial. For example, you could write a blog post about "The Secret to Making the Best Cupcakes," which not only engages your audience but also positions you as an expert in your field. Remember, content is king in SEO!

4. Backlinks

These links from other websites to yours are a major ranking factor for most search engines. Gaining quality backlinks from reputable sites tells search engines that your content is valuable and trustworthy. Consider guest blogging on reputable websites in your industry, creating high-quality, shareable content that others want to link to, and building relationships with influencers who can promote your content on their platforms.

5. Mobile Optimization

With more people using their mobile devices to browse the internet, it is essential to ensure your site is mobile-friendly. Your website should look good and function well on all devices, from desktops to smartphones. A responsive design that adjusts to different screen sizes is a great way to achieve this.

6. Site Speed

Slow loading times can frustrate users and harm your search engine rankings. Use tools like Google's PageSpeed Insights to identify issues that might be slowing down your website, such as large image files or unnecessary plugins, and fix them to improve your site's performance.

7. Google Business

Google Business is a free tool that lets you manage how your business appears on Google Search and Maps. By setting up and optimizing a Google Business account, you can display important information like your business's location, hours, and contact details, which can improve your visibility in local search results.

8. Social Media

Social media platforms can drive significant traffic to your website. Regularly posting engaging content and linking back to your website can attract more visitors. For example, sharing that blog post about making the best cupcakes on your Facebook page can lead followers to check out your website.


New Website Not Showing Up on Google Still?

If you’ve done all of the above and are still struggling with the “My website isn't showing up on Google” dilemma, it might be time to consider professional help. As a freelance SEO expert, I can help you position your site for increased visibility through strategic and effective SEO practices. I offer comprehensive SEO services tailored to your needs and objectives, from keyword research to content optimization, link building, and more. Together, we can make your website not only appear on Google but also climb the ranks to reach your target audience effectively. Contact me today to learn more about my services!



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